Thanks to the advancement of smartphone technology, it is now easier than ever to take a professional-quality photo right from your mobile device. Although we are supportive of using a full-frame DSLR camera for the production of client work, we realise that this is not an affordable option for everyone nor is it practical for everyday use. If you’re thinking about starting a blog or an Instagram account, we have some camera tips to share with you that are designed to help boost the quality of your social media snaps.
To get started, there are a few basic iPhone features that you need to know about.
Time-Lapse: A video setting that speeds up the content you’ve captured.
Slo-Mo: As the name suggests, this is a video setting that slows down the content you’ve captured.
Video: Just your typical moving-image recording setting.
Photo: The standard 4:3 ratio image setting. This scale is slightly too long to fit into Instagram but it can be cropped down.
Square: The iconic 1:1 image ratio made famous by Instagram.
Pano: This feature is great for capturing scenic views. Unfortunately, panoramic images don’t fit into Instagram, but they’re nonetheless great for holiday snaps.
Now that you’ve got a handle on the basics, here are a few additional features to help make your content a look little more professional and engaging.
Grid Lines: This feature is about to become your new best friend as you’ll be saying goodbye to crooked photos. To turn your iPhone grid lines on, go into Settings > Photos & Camera > Scroll down to camera and slide the bar across next to ‘grid’. Now that you’ve got this feature on, you can use it to guide the way you snap your images. Whether you’re capturing your #ootd out the front of a building or putting together a flatlay, this feature will help you line-up your photos so they look straight and profesh.
Autofocus & Focus Lock: This feature allows you to adjust the focal point of your image by simply tapping the screen. Autofocus is best used for capturing still subjects. However, if you find yourself snapping an object on the move, you can use the focus lock setting to capture the moment. Similar to before, tap the screen to adjust the focal point of your subject but this time hold your finger down for approximately three seconds. You will see a yellow AE/AP lock banner appear. This will hold the focus of your moving subject so your photos come out looking sharp and non-blurry.
Exposure Adjust: In order to adjust the exposure on your iPhone, tap a light part of your focal area to darken it or tap a dark part of your focal area to lighten it. Alternatively, when you tap the screen you should see a little sun appear. By moving your finger up and down on the screen you can adjust the brightness and darkness.
HDR: Another great feature on the iPhone is the HDR setting. By turning this feature on, your camera will capture your subject using a variation of exposure settings. If you’re not confident with adjusting your own exposure, this setting will help you get started.
Live: This feature became available with the introduction of the iPhone 6. The live function gives your photos a life-like feeling by capturing a few seconds of video with sound enabled. To turn this feature on or off, hit the circle icon at the top of your iPhone camera screen.